Maximizing your Blog with 3 of the Email Marketing Best Practices

Head Surfer
September 17th, 2012

When you get into internet marketing and you decide it is time to build a list, then you have to know the email marketing best practices. This will keep you from spamming and it will also help you to make more money from your list as well.

The email marketing best practices includes things like double opt-in and sending quality content, but there is so much more to it. You need to know what quality content is and what you have to avoid in the email to make sure you don’t lose your subscribers. This is very important to your overall success.

The Top 3 Best Practices

1. Don’t Spam

This one is easy because once you have a good auto responder you will be able to avoid this very easily. You just need to make sure you check the box for the double opt-in option. This will do two things for you: one, it will keep people from getting your free stuff with a fake email, and two, it will make sure you are not accused of spam very often.

2. Promote in every single email

This is more an email marketing best practices for you than for your subscribers, but if you do it right you can benefit both yourself and your subscribers. It is what is called soft promotion. About once every four emails you want to use hard, product review type of promotions, but what about the other emails?

Well, if you just promote your website softly by mentioning a new post or just putting your link after your name at the bottom of the email. You can also mention a product that fits the email from time to time.

3. Quality Content

When you send good content that is something your subscribers can use for anything it will give you better results. This could be informative, entertainment, or anything that they might be interested in. For example, if you have a list of golfers you could send them a message about how the last PGA tournament went.

One of the last things you have to understand about the email marketing best practices is that if you hire a service to help you with email marketing you need to make sure they follow these. Make sure they do not spam the lists they use. If they do spam it could hurt your reputation and that is not what you want.

You are trying to build a list of subscribers and you need to do so in the right way. The best way to do this is to not spam and to send quality content. Another thing you have to do is make sure your list is worth your time by promoting in every message. If you follow these email marketing best practices you will be able to make money the right way with your list.

Effective Email Marketing Strategy and What is First

When you decide you want to use the effective email marketing strategy you need to know where to start. You are obviously ready to start building a list and that is a good thing because many believe the money is in the list. This can make you a good amount of money for a long period of time, but where do you start?

The first thing you want to do if you want to use the effective email marketing strategy is choose an auto responder that will be able to handle your tasks. There are a few good choices including Aweber, Get Response, and Constant Contact. This will cost you a little bit of money depending on the size of your list, but you can typically start for free or very cheap.

Once you have chosen a good auto responder you will be well on your way to building a list. You will want to learn how to use your auto responder to build web forms, create newsletters and follow up message, and all the other features they offer you. Spend a little time getting familiar with your dashboard so that you will know where everything is as well.

The Second Thing

Many believe in using a squeeze page simply to build a list, but this is not going to be part of the effective email marketing strategy. The reason this is not included is because many will see a squeeze page as a page that looks very much like a scam. Plus you want to be able to maximize your visitors and they only have one option with a squeeze page.

Instead make your newsletter sign up form, also known as the web form, a bit of an afterthought. Put it in the sidebar or put it in the middle of your content, but allow your visitor to make the decision to subscribe to your list on their own. This will give you better and more interested subscribers.

If you were to just use a squeeze page you would not be able to use the most effective email marketing strategy and you will also struggle to keep your subscribers interested. This is because you are not giving your visitors an option. What if they are not interested in subscribing, but would have bought your product or clicked on an ad that makes you money?

A squeeze page would not give them this option and you will lose them for good. Sure using a squeeze page can allow you to get subscribers, but it will not allow you to maximize your visitors. With the effective email marketing strategy you will be able to get those that do not purchase or click to subscriber to your list.

The Final Part

The final part of the most effective email marketing strategy is to make sure you do two things with the messages you send out. One, provide great and useful content that makes sense for your subscribers. Two, always promote something in every single message, but do it properly.

The second part is the hardest one for internet marketers to understand because they never tell you this. Many will say that you should only promote once every few messages, but this is not a good idea. You should use one out of four messages to be just a recommended product or just strictly promotion.

However, in every single message you should softly promote your website, which could lead to sales or clicks on ads. You can also softly promote other things as the fit into the message. This is a great way to make more money and always be putting something in front of your subscribers that gives you the chance to make money.

Basically if you want to use the most effective email marketing strategy you have to think what you would be after in the messages. This will help you to deliver the best content and still promote useful products or your own website in every message. Now you just need to get started with the most effective email marketing strategy.

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