How You Can Target Long Tail Keywords To Get a Better Ranking

Head Surfer
September 15th, 2012

In the world of search keywords you will find that that there are two types of them. Short and long tail keywords. Short tail keywords are often called top level or head keywords as well. There are some differences between them, however. These differences will mean that you will need to adjust your search engine optimization and web marketing strategies depending on whether you will be using short or long tail keywords.

Let’s take a look at some examples first. A short tail, or head keyword would be “laptops”. A long tail keyword would be more like: “Apple MacBook Air laptop”. The long tail keyword is much more specific than the short tail one. It also indicates that the searcher already knows which product interests them. This means that they are more likely to be on the search engines looking for a place to buy that product, rather than just to look around.


So as you can see, using the proper techniques to target long tail keywords can be very beneficial from your business and allow you to boost your sales numbers.

There are various reasons why a webmaster or an online business owner such as yourself should target long tail keywords:

Long Tails for Your Needs

These keywords offer you a very high number of long tail variations which are very useful in bringing in traffic that is very targeted to your website.
You will notice that there is far less competition when it comes to long tail keywords when compared to short tail ones.
Using long tail keywords will mean that you will get much better conversion rates than with top-level keywords. This is really no surprise, when you consider the fact that long tail keywords are much more targeted and that the searchers who use them are usually interested in buying the product.
Long tail keywords can be used as a measurement of how effective your site is.
If you target long tail keywords, you can get plenty of data on your site, like the bounce rate, click through ration (CTR), the conversion rate, etc. As you gather this information, it will allow you to get a much clearer picture as to how effective your landing pages really are. It will also show you what the latest trends in searches related to your niche are.

Making Use Of Profile Links To Generate Backlinks To Your Site

When you place profile links on any kind of site you will also be automatically generating a backlink that leads back to your own site. This can help you in two ways. First of all, the link can generate traffic to your site due to people clicking on it when they see it. It also helps you in another way: backlinks will help your site rise in the rankings of popular search engines such as Google and Bing.

Profile links are probably the easiest way of getting a backlink rapidly to your website. They are a great way to help improve the popularity of your site by outranking your competitors for a certain keywords. Here are certain ways that you can make use of profile links which will help you increase the amount of traffic that your site receives each and every day.

Profile links on social media sites

For those of you who already have an account on a social network such as Facebook, MySpace or Twitter, then it is very easy to get a backlink from it. All you have to do is to add your website link to your profile. This will let your connections on the social network see your link and thus continue on to your website. It will also be noticed by search engines which will have a very good effect regarding your ranking.

Profile Links In Email Account

If you use a free email provider that allows you to create a profile, like Yahoo or Gmail, all you have to do is to add your website to your profile. This gets you a backlink and the possibility of people going to your site by simply clicking on the link.

Profile Links From Article Directories

A lot of internet marketers make great use of article directories simply by sending them articles and putting a link to their site either in the article itself or in the resource box, depending on what the article directory allows. But a lot of them overlook the fact that you can include a link in your profile as well.

Profile Links on .edu and .gov Sites

It is quite rare for you to be able to get links from .edu or .gov sites. But if you have a profile on one of them which allows you to put up your link, then take advantage of it. This is because these sites are regarded very positively by search engines and thus your backlinks will have more power than those coming from other sites.

Any Other Sites

There are dozens of other sites which you can make use of to get backlinks by using profile links. All you need to do is to discover them and begin building your profiles. This will get you even more backlinks and more time.

Outsourcing the Creation of Profile Links Saves Times

Many of the tasks that you do as an internet marketer can be outsourced. This includes the creation of profile links. There are many freelancers out there who can do this for you. In fact, it is a very easy job so you are more than likely to find freelancers that are capable of doing it at a very low rate.

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