How You Can Improve Search Engine Placement By Using SEO

Head Surfer
September 16th, 2012

How you are able to improve search engine placement is a question that a lot of webmasters are looking to get answered to make their website get more traffic. They know that improving the placement that their site has on search engines will make their websites be seen seen lot more people, will create much more traffic to their sites, and will definitely generate a lot more sales for their online businesses.

The importance of using techniques to improve search engine placement is often seen when you look at the fact that a website that is found in one of the top ten search results on Google for their keyword will receive around 85%, if not more, of all the organic search traffic for that keyword. The goal of any webmaster is to get their website to appear in one of these top ten spots so that they will be able to receive a lot more traffic to their website and thus use it to create a lot more revenue for their businesses. For this, proper SEO is necessary.

Here are some tips for your site:

Use a Sitemap – All of the pages on your site need to be indexed by Google in order for every page to receive a good placement on search engines. Either create a site map or a text linking system to make this happen.
Use Keywords the Right Way – Some thing else that is important to improve search engine placement is the proper use of keywords. It is not sufficient to simply have keywords on your pages, but rather they would need to be placed properly, as close to the beginning of the web page and also in the last paragraph on the page.
Have High Quality Backlinks – A good search engine placement can be achieved by having good quality backlinks pointing to your site’s pages. The sites that give you backlinks should have content that is related to the niche of your website, and also themselves have useful and quality content. When it comes to backlinks, quality beats quantity, so you should not focus only on having the most backlinks.

Improving Search Engine Placement

By using the above tips to improve search engine placement, you should help your site have a higher visibility in search results, if you follow these tips on a consistent basis and implement them on all of the pages of your site.

Why You Should Make Use Of Search Engine Placement Services

Making use of search engine placement services is just like having a whole marketing firm, whose job is to get you to the top of search engine results, working for you. They will do everything that needs to be done both on your website and offsite in order to get you to the top. This is an excellent way to get a very large amount of traffic to go to your website.

The main reason as to why you need to use search engine placement services is due to the fact that they can help your site go up in rankings and cause it to appear very high in search results. Of course, this will bring you a lot of natural search engine traffic. However, these services are not free. They have a certain cost and you would need to be willing to invest a bit of money to get good results.

If you are using search engine placement services the money that you spend will go on many aspects of the search engine optimization such as creation of unique content and backlink building. While these services are not exactly cheap, you will definitely get some good results for your website by using them.

Some Disadvantages

While search engine placement services are good in general, there are some of them which are best avoided. This is because they tend to use black hat techniques that will only bring you short term results, but will not cause any long term growth of your business.

You need to do business with search engine placement services that do not resort to black hat methods, as black hat techniques are simply when someone is able to find loopholes that were not discovered by the search engines. However, these loopholes will be closed rather soon as search engines like Google find out about them, which will cause your site to drop significantly in rankings.

Another thing that you should look at when you decide on search engine placement services is whether the company that you will be using makes use of blog commenting. While commenting on blogs is a legitimate way to build some backlinks, it must be done properly so that it has the desired effect. If the backlinks are built up way too fast, then Google will become suspicious and sandbox your site.

Good Things

If you do your research and only do business with good search engine placement services, then it is almost certain that you will be able to get the results that you were seeking.

Good search engine placement services are those which build backlinks in a slow and natural way and also optimize the content of your website properly. It may take one or two months to get your website a higher ranking. Be very wary of any search engine placement services that promise you they will be able to get you to the top in only a few days, as chances are high that these people are resorting to using black hat methods which will be harmful for your site in the long term.

Things You Need To Know About How to Get on the First Page of Google

The main reason why you would want to know about how to get on the first page of Google is that it will bring you traffic. A lot of traffic at that. Since Google is the most widely used search engine in the world, almost every internet marketer in the universe does everything that he can to get a good ranking on Google. It is not surprising to know that the first page of search results is where you would get the majority of your traffic from. So if you are seeking traffic, this is naturally where you would want your site to be.

The first three search results are the most important places on Google’s first page of search results. If your site is able to get onto one of these then you would be receiving most of the search traffic for the keyword phrase that you have selected. This is why it is important for every internet marketer to know how to get on the first page of Google.

Some Answers to the Question

There are many ways that you can accomplish this. One of them is to pay someone that knows how to get on the first page of Google to do it for you. This is basically what search engine optimization, or SEO, firms do. They will optimize your web sites and build backlinks for you so that you will get a good ranking and possibly get into one of the top three spots on the first page of the search results.

However, if you choose to hire a professional firm, be advised that very often their services will not come cheap. However, the investment that you make will be well worth it when you start receiving quality search engine traffic.

Of course, you can do it yourself. Figuring out how to get on the first page of Google can be done, although it will take some work and effort on your part. You will need to spend a lot of time learning about how to do SEO properly and how to correctly implement all the SEO techniques to advance in the Google rankings. You will not spend that much money on it, however if you go with that option you definitely will need to invest significant amounts of time on your search engine optimization efforts.

The last way to get to the top is to use the sponsored results, which means participating in Google’s Adwords program. Your site won’t be at the top of the natural search results, however will appear next to them and you will pay for every click that it is receiving.

Which Option Should I Choose?

First, you should know that there are plenty of people who now ignore the sponsored results because they know that these are ads. So getting a natural ranking is much better. One thing to consider is that when you learn how to get on the first page of Google, you can have a high ranking in the natural search results and also participate in their Adwords program so that your site appears on sponsored listings.

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