An Arsenal Of The Best Social Media Marketing Strategies

Head Surfer
August 26th, 2012

When it comes to social media marketing strategies, you have a wealth of options in front of your eyes. As a business owner, you should be using at least some of them if you want to have success. Now some people ask themselves, is it really worth it to be on social networks? Well, have you ever been on Twitter or Facebook? Do you know anyone who has?

Websites such as Facebook and Twitter have gained a whole lot of popularity on the internet and have thus become the best websites that you can use to find new customers and make even more money than you are making now. These websites are always putting together new strategies so that they can stay on top of the list of the most popular social media sites, so it is realistic to expect that they will be very popular for the foreseeable future.

5 Of The Top Social Marketing Strategies That You MUST Use

Get a Facebook fan page

If you have any type of business, whether it is based online or is a “brick and mortar” location, you need to have a Facebook page. This will allow you to keep in touch with your existing clients and acquire new ones easily. All you need to do to get fans is to add a Facebook button to your blog or website.

A profile on Twitter

Are you a member of Twitter? If not, you really should sign up as soon as you finish reading this. Twitter is a wonderful tool that any business can use. All you have to do is to create a profile which will allow you to send regular updates to your followers. You can integrate Twitter in your blog, Facebook fan page or website.

Outsourcing your social media

If you want to take full advantage of social media marketing strategies, you may notice that it takes a lot of time and effort to stay on top of all the changes in the social media world and to do the work of setting up pages and posting regular updates.

But there is a way around this: you can hire a service or a freelancer which will make your blog posts, post on your Twitter page, update your Facebook fan page and post on social bookmarking sites. The more often you post, the more backlinks and traffic you will get.

Add icons on your site or blog

One of the best social media marketing strategies is to add the icons for each social media and social bookmarking site that you use to your blog or website. This makes it very easy for your visitors to connect with you on social media sites. Just imagine the popularity that your social media pages will get if only 10% of your blog or website visitors used these buttons. All it takes is putting in a snippet of code on your site and everything is done.

Use all the social media marketing strategies together

If your goal is to get visitors, backlinks and popularity for your business or websites, you need to use all the available social media marketing strategies together and turn them into a complete social media marketing plan. This will ensure that you are keeping track of your efforts and are getting measurable results that will bring immense benefits to your business in the long term. Social media is here to stay so remember that using it correctly will always be good for your business.

Building Your Business By Making Use Of Social Trends

When you gain a good understanding of various social media trends, you will be able to use this information to your advantage. This can then be used to build up your business and get an ever increasing amount of traffic to your site.

At the beginning, social media was not that popular. However, as more and more sites started popping up, it has become used by various businesses, whether they conduct their activities online or offline. If you don’t start using social media now, you may unfortunately get left behind and this is obviously not a desirable situation to be in, for ANY type of business. A lot of entrepreneurs have accounts with various social media sites in order to help them take advantage of the different social media trends which have taken place over the past few years.

Remembering Social Media Trends In The Recent Past

If you look a while back, one of the first social media sites to become popular was MySpace. It was extremely popular and was used by many business owners to get new customers. Of course, just like any other social media site, its primary purpose was not to serve as an advertising platform for business but rather for users to find people to date and stay in touch with their friends.

After MySpace, the next large social media trends has been Facebook. When it first came out, it was only for college students who had a college email account. This meant that the user base was quite limited and let MySpace keep on being popular for a while.

There was a certain point in time when Facebook didn’t let you sign up if you were a business. But then another one of the social media trends emerged and they let members create fan pages for businesses. This is what made Facebook attractive to business owners.

Before the popularity of social media, businesses had to use other marketing methods that did not work as well. There is also another one of the most important social media trends which happened: the rise in popularity of social bookmarking sites. Delicious was the first one to really get off the ground and others soon followed.

How YOU Can Take Advantage Of Social Trends

When you become aware of the next big social media site, you can take advantage of it simply by creating an account with it. It may be hard to determine whether a certain social media site will become immensely popular and become the favorite of millions of users around the world, or whether it will simply stay a small site with a few thousand users.

However, creating a page on a social media site only takes a small amount of time and costs nothing to do. Remember that even small social media sites which are not that popular could gain in popularity in a few months or years. And if it doesn’t and only generates a few visitors to your site each day, it can still be beneficial to you. Even if only a few people click on your site, one of them could become a valuable customer that spends thousands of dollars with you.

Taking Advantage of the Top Social Media Sites Is A Must For Your Business

There are various social sites available online today, but only 2 of them are worth mentioning as the top social media sites available on the internet. These are Facebook and Twitter. Facebook is considered to be the top social networking site and is likely to keep that status for numerous years to come. Twitter is rapidly gaining in popularity and this is due to the fact that many celebrities use this site on a regular basis.

You need to be knowledgeable about these two top social media sites if you want to take advantage of the power that they offer and thus get the most out of them. Starting out really isn’t complicated at all. All you have to do is join both sites (it’s free). You will create a Fan page for your business on Facebook and a profile on Twitter.

By making use of these 2 top social media sites, you will be able to draw a lot of benefits for your business, such as increased popularity, more backlinks and more exposure. All of that will translate to an increased amount of visitors to your site, which is something that anyone conducting online business will want to have.

The 2 Top Social Sites and How To Profit From Them

Facebook

Facebook is a large social networking sites used by millions of people. A large percentage of the population uses Facebook on a regular basis, so you can be sure that at least a certain percentage of these people will want to become customers of yours and will be interested in whatever you are offering.

Starting out on this site is very easy. To promote your business on it all you need to do is to create a fan page for your business and put in a link to your website. Building up fans can be done in various ways. For example, you can add a Facebook button to your website or on blog posts that you put up. This will give visitors the opportunity to become fans of yours on Facebook. Facebook also offers a paid advertising platform that allows you to place your ad on pages that are relevant to the niche of your business. You can thus get a lot of visitors that way.

Twitter

Twitter is a social networking site that is slightly different from Facebook. All you need to get started is to create a profile that will suit the overall personality of your business. This will help you get the exposure that you need.

Once your profile is all set up, you will simply need to start getting followers. This is done by adding a Twitter button on your main website or in blog posts that you make. It is also possible for you to follow other users that you are interested in and many of them will follow you back.

Why Top Social Media Sites Are So Powerful

Something that a lot of people don’t consider is the fact that these two social media sites alone have the power to bring you millions of visitors to your website within just one year. You can take advantage of these sites for the purposes of viral marketing and instantly get a lot of exposure as well.

Use Social Bookmarking Links To Rank on Search Engines

If you would like to get your site to the top of search engine results for a certain keyword, then you need to make use of social bookmarking links in order to move up in the rankings. This is one of the most efficient ways to get backlinks which are of excellent quality. There are many hundreds of different social sites where you can put various types of content such as articles, websites, blog posts, etc.

Using Social Bookmarking Links Means Getting More Traffic

When you get ranking in search engines you will start to attract a lot more traffic to your site. Being in the top spots of search engines is vital if you want to get a lot of visitors. Let’s say that the keyword phrase you are after gets 10 000 searches each month. It is quite a fair assumption to make that 75% of clicks on search results go to the top 3 spots on Google.

Basically, it confirms the idea that if you want to get traffic you will need to do everything that you can in order to go up in ranking on search engines. There are various factors which will determine how high your site ranks for your main keyword and one of the most important one will be the amount of backlinks that your site has. By using social bookmarking links, you will get more high quality backlinks.

There is another way that you can increase the amount of traffic that you get from social bookmarking links: this is by making your site go viral. For example, if you create a YouTube video and all of a sudden it explodes in popularity, it is very possible that your video will end up all over various sites like Twitter, Digg, Facebook, etc. This means thousands of more visitors every single day.

If the video that you create has a link that points back to your website, in that case it will get you a lot of traffic as the popularity of the video increases. As you can see, these are all the main reasons why social bookmarking links are so great. Remember that social bookmarking sites are actually very well respected by search engines. Therefore, backlinks that come from them are thus more valuable than those who come from sites that have a low ranking.

Using Social Links for Better SEO

Now imagine the following scenario: your website is ranked in the first position for your main keyword, your YouTube video appears second, and an article that you wrote is in 3rd position. Just think of how much traffic you will get this way. Having a good backlinking strategy in place is the best way for you to get the traffic that you website needs.

Without a doubt, social bookmarking links are there to give your site exposure. This happens in two ways; first, visitors to the social site see the link to your site, second your site will get ranked well within major search engines like Google due to the fact that you get excellent backlinks. It’s truly a win-win situation.

Simple Facebook Marketing Strategies for Business

Even though social media marketing is only a few years old, it has created quite a stir in the world of business. There are various social networking sites that are used by millions of people online today. These include sites such as MySpace, Twitter and Facebook. However, out of all the social networking sites out there, one thing is certain: Facebook is the most popular.

Now what does “popular” mean? Well, consider this: Facebook has over 500 million users that are active, which gives a very powerful advertising and promotional platform that can be used to promote YOUR business and YOUR products. Due to the immense popularity of this social network, businesses have been seeking to find efficient methods to put together Facebook marketing strategies for business.

Facebook marketing is not the same as the more “traditional” marketing concepts. In traditional marketing, all a business has to do is to fill up the marketplace with advertising and promotions in the hope of getting a positive response and increasing the amount of customers they get. However, in many cases, the targeted audience will simply show that they do not care about advertising.

Social media marketing takes a different approach, the first step of which is identifying the targeted audience for the business services and products. After that, the company needs to analyze its target market to get acquainted with them.

Simple Marketing Strategies

Be aware that social networking sites such as Facebook are not there to be used primarily as a vehicle for the promotion of business products and services. Users on these sites are there to connect with other people and are not there to be constantly subjected to a barrage of commercial advertising.
In order for your account to stay active, you would need to make meaningful contributions, send messages and make some friends.
A really good way to drum up some more business is to create special offers and discounts for your services and products and give some useful information about your business, all while staying professional. However, don’t promote your offerings too frequently, as your following may simply become uninterested in what you have to say.

Finalizing your Facebook Strategies

There are many cases where Facebook marketing strategies have shown to have had a very positive effect on improving products and services that are offered by various businesses. All of that was done simply by looking at the feedback that was given by users on Facebook pages. The businesses would then make the needed changes by analyzing criticism received and problems reported.

A lot of companies have embraced social media marketing and it is a fact that a business which does not use social media is going to lose out to its competitors.

If these Facebook marketing strategies for business are followed correctly, any business can take advantage of the high amount of daily users found on this social networking site. Facebook offers the perfect platform to give your business some exposure and attract new customers. This means that you will get plenty of new and loyal customers.

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